Nor-Cal Rods and Rides - Chico, CA, 95973
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About Us Since: 2002

Nor-Cal Rods & Rides is dedicated to building the industries best Rest-Mod customs. Our work is "more Resto than Mod", because we believe in keeping the soul of the car intact. Our founder, Jeff Pereira is an encyclopedia of knowledge on vehicles from the 1920's to present day. Everyone on our staff brings an intense level of detail and precision, only found int he best restoration facilities in the world. Every single one of our projects are painstakingly planned and executed to ensure maximum customer satisfaction, and award winning quality. We attend the shows our vehicles go to, and love interfacing with the enthusiast community. Please give us a call, we'd love to talk cars and help you build your dream car.

Specialities (22)


Brakes Drivetrain Electronics & Gauges Exhaust Fabrication Motor Building Motor Tuning Suspension


Bodywork Fabrication Interiors Paint Suspension Wheels & Tires


Appraisals & Auctions Body Fabrication Frame & Chassis Interior Mechanical Motor & Drivetrain Paint, Chrome & Protection

Manufacturer Specialties

Buick Cadillac Chevrolet Chrysler Dodge Ford Lincoln Oldsmobile Plymouth Pontiac

Vehicle Types

  • Automobile

  • Classics & Customs
  • Motorcycle

Our Team

Jeff Pereira

certification certification
Jeff has dedicated his life to the process of restoring cars with highest level of authenticity and quality available today. From the '20's to Modern day, Jeff has a knowledge base that is both unparalleled and sought after around the world.

John White

Lead Fabricator
John is our resident Metal Guru. If it needs to be made, and it needs to be metal, John can do it. With over 40 years experience, John is at the top of his game and loves what he does!

Danny Labonte

Danny did his first apprenticeship at PPG, and is capable of producing some of the best paint jobs in the world. But Danny's real secret is his master bodywork skills, which lay the perfect foundation for a world class, competition winning finish.

Nate Labonte

Apprentice Mechanic
Nate's got a mind for electronics, and he heads up our tuning and electrical projects. Working side-by-side with his mentors Jeff and Danny, Nate is a world class mechanic in the making. Outside the shop, Nate competes in rock crawling competitions.

Cindy Pereira

certification certification
Cindy started in the industry as a machinist, and grew into automotive dealership services manager. With more certifications than fingers and toes, Cindy loves this industry, and spends all her time keeping the shop on it's toes.