The launch of the Hypermotard in 2007 created a new crossover category: pure fun reinvented in a motorcycle that can be used every day. 2013 marks the new milestone in this development: Ducati presents the new and exciting generation of Hypermotards, which has drawn on elements from the original concept which made this bike unique and such a success: innovation, design, but above all fun in the extreme. The new Hypermotard not only echoes these features but takes them even further, thanks to a new range consisting of 3 incredible models: the thrilling Hypermotard, the extreme Hypermotard SP and a new even more accessible and practical tourer that is particularly suited to mid-range touring: the Hyperstrada.