What's so powerful about Pinterest that has made it such a popular website?

Visual Search

Humans are really good at processing visual information, and our brains consume images 60,000 times faster than text.

Our brains process images 60,000 times faster than text.

The benefit to Pinterests visual search is to rapidly scan through hundreds of images, many of which link to something relevant. In the same time it takes to read 10 text links on plain old text search, you can view hundreds of images in a visual search and find something interesting to explore. Millions of people use Pinterest to find ideas and inspiration for everything ranging from weddings to food to fashion.

Why Build "Pinterest for Automotive Enthusiasts"?

It's no secret that Pinterest is dominated by Women. Research has revealed that as much as 81% of it's user base is female. Meanwhile, the automotive enthusiast segment has nearly the opposite demographic profile. SEMA reports approximately a 67% majority of enthusiasts are Males, unsurprisingly.

This simply means that Men are the primary demographic in the car enthusiast industry, and that Pinterest is dominated by Women. That's not a bad thing, it just means Pinterest isn't the best place for enthusiasts to find their inspiration, and it's not a great place for businesses to engage their enthusiast customers.

Does this Mean Motoroso is "Pinterest for Men"? No.

Motoroso is Pinterest + Houzz for Gearheads

What we see, is an $80+ Billion industry made up of some of the most passionate consumers in the world. And they've been underserved by technology for way too long.

That ends now.

Motoroso is a dedicated market network that utilizes a Pinterest-style visual search, and Houzz-style interactive markers to help enthusiasts document and share their build projects, discover products, and find service providers.

Watch this 2-min New User Video:

We've got some very big plans for Motoroso, and we're off to a great start with hundreds of official brand profiles, like Ford, ADV.1, and Ducati just to name a few.

Check out this interactive image powered by Motoroso to understand how Motoroso is changing the way enthusiasts find what drives them.

For more information, please feel free to contact us at info@motoroso.com

Alex Littlewood

Founder & CEO
Motoroso, Inc.