Ford SEMA 2019

Hellwig’s 2019 Ranger is an adventure vehicle targeting outdoor enthusiasts, representing “Attainable Adventure” with sustainability in mind. This vehicle appeals to consumers who are looking for an overlanding vehicle with a small carbon footprint that is easily obtainable by the average consumer. The youthful demographic is a key target for this vehicle as they can use this as a jumping off point to begin enjoying the overland adventure lifestyle. Marketability and ease of purchase come into play by partnering with aftermarket companies and retailers who together, can offer a complete overland package to fully equip a customer’s vehicle with one comprehensive part number and order. By offering pre-arranged packages through big name retailers, consumers can easily customize their vehicles to mimic what is on display at the SEMA Show or other events.